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Jan 26, 2012

Implementing Word of Mouth Marketing by Idil M. Cakim


Book Description

Publication Date: January 7, 2010

Learn to capitalize on online word of mouth, leverage its power, and measure results of your initiatives

Savvy, strategic, and right on time, Implementing Word of Mouth Marketing is the essential guide for any company or organization needing to understand the dynamics of online word of mouth. This powerful book will coach you to identify your own set of online influencers, craft the stories that will resonate with your consumers, and spread messages through cybercitizens who are social media experts.

  • Guides you to identify and engage your online influencers to manage your reputation, promote your brands, and sell your products




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